About me
Betsy is an Ohio native and the founder of Be Visible, a digital marketing agency she started over two decades ago in NYC. She is deeply involved in using AI to sharpen marketing strategies and genuinely enhance how we understand and connect with audiences. From defining ideal customer profiles to planning out campaigns, creating content that converts, and more, AI is an essential tool Betsy relies on daily. Her journey with AI has sometimes been fraught with anxiety, and she's excited to share her insights with other marketers at Columbus AI week!